Dreaming ... in comic strips
The historical moment we are living in, forces us to avoid going out unless necessary, severely limiting people’s sociability. This means we tend to think back on places we love and haven’t been to for a long time, or to dream of places we haven’t been yet and would love to explore. The sea, mountains, cities, lakes, the countryside... very different landscapes, but ones we are all capable of imagining, which means that when we daydream about them, it’s as if we were really there: this is the lei...Read more
Dreaming ... in comic strips
The historical moment we are living in, forces us to avoid going out unless necessary, severely limiting people’s sociability. This means we tend to think back on places we love and haven’t been to for a long time, or to dream of places we haven’t been yet and would love to explore. The sea, mountains, cities, lakes, the countryside... very different landscapes, but ones we are all capable of imagining, which means that when we daydream about them, it’s as if we were really there: this is the leitmotif of the Suprema Ad campaign for its Spring-Summer 2021 collection. A stream of consciousness leads the mind to explore new horizons, presented in Pop Art comic strips, one of the most colourful and vivacious graphic styles there is.
The Men’s Spring-Summer 2021 collection presents a decisive contemporary look with a strong personality: the collection therefore contains lots of hand-buffed leathers, creating a vintage effect and giving the garments an everyday, yet fashionable look. The iconic suede shirt oozes masculinity, and there is also the “feminine” version in the women’s collection. Functionality and practicality are fundamental values of Suprema’s men’s collections: with this in mind, there is a wide range of technical garments, such as a reversible leather k-way and an iconic tailored blazer in fine Nappa leather, one of the brand’s must-haves. Once again, Suprema has renewed and modernised the timeless clothes that every man should have in his wardrobe, with extreme attention to the quality it is renowned for.
